Auto Glass Sales Associate

  • Building trust, handling objections, and mastering customer service basics.
Certified Sales Foundations

Sales Foundations

Customer-First Sales Foundations
$299

This level lays the groundwork for success in auto glass sales by focusing on the fundamentals of customer service and trust-building. Participants will learn how to make a strong first impression, handle objections with confidence, and guide customers through the decision-making process. By the end of this level, you’ll be equipped to deliver exceptional service experiences that turn first-time callers into loyal customers.

  • Instructor:TBD/Multiple
  • Duration:6–7 Hours Total
  • Language:English
  • Required Level:N/A
  1. Introduction to Sales in the Auto Glass Industry
    • Understanding today’s customer journey, How insurers, TPAs, and networks impact customer choice, Key differences between repair vs. replacement sales.
  2. Building Trust & Customer Confidence
    • The psychology of auto glass customers (safety, cost, convenience), Scripts for handling first impressions (phone, in-shop, online chat), Overcoming skepticism and objections.
  3. Customer Service Excellence
    • Professional communication techniques, Setting expectations (price, warranty, scheduling), Handling difficult customers with professionalism, Turning a “problem” call into a long-term loyal customer.
  • Professional communication (phone, in-shop, online)
  • Customer trust-building techniques
  • Overcoming objections and skepticism
  • Handling difficult conversations with confidence
  • Turning service calls into repeat business

Outcome: Graduates of Level 1 will be able to confidently manage customer interactions, provide a consistent service experience, and increase conversion rates from initial inquiries to scheduled jobs.