Auto Glass Sales Mastery

  • Standing out in your market with digital, local, and long-term brand strategies.

Sales Mastery

Marketing & Branding for Auto Glass Shops
$449

The final level focuses on positioning your shop as the go-to choice in your market. Participants will learn proven strategies for digital marketing, SEO, social media, and reputation management, along with timeless local outreach tactics that build community trust. You’ll also master branding and storytelling so your shop stands out from the competition. By the end, you’ll have the skills to create a powerful, long-term growth engine that fuels your shop’s future.

  • Instructor:TBD/Multiple
  • Duration:8-10 Hours Total
  • Language:English
  • Required Level:Sales Professional
  1. Local Marketing Fundamentals
    • Crafting your shop’s unique value proposition, Importance of Google Business Profile optimization, Building online reviews and reputation management.
  2. Digital Marketing Strategies
    • Website essentials for conversion, SEO basics for auto glass keywords,Pay-per-click (PPC) ads & retargeting campaigns, Social media marketing (Facebook, Instagram, TikTok, LinkedIn).
  3. Community & Offline Marketing
    • Partnerships with local businesses and car clubs, Sponsorships, local events, and guerrilla marketing, Print, radio, and signage strategies that still work.
  4. Building a Long-Term Brand
    • Consistent branding across platforms, Creating a shop identity (logo, uniforms, signage, messaging), Storytelling & content marketing (blog posts, videos, customer stories)
  5. Advanced Growth Tactics
    • Referral & loyalty programs, Leveraging memberships, associations, and advocacy groups (IGA, AGSC, etc.), Preparing for scaling: multi-location marketing and franchise-style systems
  • Optimizing Google Business Profile & online reviews
  • Designing websites and ad campaigns that convert
  • SEO and social media strategy for auto glass shops
  • Community partnerships and local event marketing
  • Building and maintaining a strong, recognizable brand

Outcome: Graduates of Level 3 will be able to generate consistent leads through digital and local marketing, strengthen their shop’s reputation, and establish a trusted brand that attracts repeat and referral customers.